What?
According to the United Nations, four million babies worldwide lose their lives within the first year, mostly due to preventable causes. Based on this and other statistics, the UN (Millennium Development Goal) implemented a plan to reduce the under five infant mortality rate by two-thirds by 2015.
According to the World Health Organization and the UN, more lives can be saved through hand washing than a single vaccine or medical intervention.
Who?
This year, JOHNSON’S® is partnering with the non-profits Water for People® and GlobalGiving® to help provide families in need with access to clean water. By teaming with these organizations, JOHNSON’S® will provide babies and families with innovative water, sanitation and hygiene solutions in the developing world.
Why?
In celebration of the 50th Anniversary of the NO MORE TEARS® trademark, we established the JOHNSON’S® NO MORE TEARS® Clean Water Initiative to help ensure every baby makes it to his/her first birthday.
About Water for People®
In every program, Water For People® engages the community, local governments, civil society and the private sector to create a holistic environment that is sustained after the work of Water For People® is done. The results are tremendous. A systematic monitoring and evaluation process has revealed that more than a decade later, 97% of Water for People’s® programs are still functioning.
For more information on Water for People®, visit www.waterforpeople.org
For more on JOHNSON’S®, visit www.johnsonsbaby.com
What can I do?
Join us in our campaign by making a tax-deductible contribution today. Your JOHNSON’S® NO MORE TEARS® Clean Water Initiative donation will support children and families across the globe in getting access to the fresh, clean water they need to thrive.